Two Cents and a Thousand Words Maine, photography, technology, politics, and other selected ramblings

Bringing them to Maine

March 21, 2006 at 11:46 pm · Comments (2)

Lance Dutson has been going through some stuff regarding the Maine Office of Tourism’s advertising practices on Google. His findings (and the aftermath) are getting pretty heated, but he brought up what I believe to be a very valid point on his blog tonight. He focuses on a MOT campaign that, put simply, tries to convince visitors that tried and true Maine tourism attractions such as lighthouses and moose really aren’t worth the trip.

I’d like to make it clear that I’m not some in-state advertising agency… (that would make sense, of course, that the state promotes the creative economy of Maine by hiring an in-state… what? they’re from New York City? oh.) ok, some out-of-state advertising agency, but I’ve whipped up a couple of examples of how this same campaign could be used for, say, Disneyworld and Fenway Park.

Disneyworld tourism mockup
Fenway Park tourism mockup

I should change my profession.

UPDATE: Looks like the post was removed. Luckily, Google’s got a cache thing goin’ on.

Hi. I'm Justin Russell, a web developer, photographer, and writer from Maine. Thanks for visiting! I'd love to hear your thoughts about this post in the comments below.

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Comments

Lance Dutson March 29, 2006 at 9:38 pm #

Hey Justin-
Sorry to leave your link hanging out there, this post is hilarious. I’ll get those images back up soon, a lot of legal bullcrap flying through the air right now.
But yeah, you have a definate career in Madison Avenue advertising.
Cheers!

Joe Blow March 30, 2006 at 9:41 pm #

Lance is going off the deep end a bit. Saying the State of Maine is “mismanaging millions of dollars”… has to be an exaggeration….

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