Transparency and Transmit
A couple of experiences lately have strengthened my belief in transparency within communication when dealing with a product or service. I’ll detail my stories later, but for now, I’d like to focus quickly on the benefits of transparency. Quite simply, it seems that giving customers accurate and truthful information allows them to build confidence in your product (even if that means you have to admit some mistakes).
Case in point: Panic. Panic has this wonderful product called Transmit, which is probably the best FTP browser for OS X.  I’m comfortable with stating that opinion even though I’ve never actually used the software. I’ve been a Cyberduck guy for a while (I like free stuff), but I’ve been very impressed with Transmit 3’s design and feature set. I subscribe to Steven Frank’s blog (and no, not just because he mentioned mine), and his latest post on the latest version release of their product reiterated what I believe is missing in a big segment of the business world: the act of taking responsibility.
Stupid mistake on my part. Sorry for the world’s shortest-lived Transmit version, everyone.
Call it counterintuitive, but that post inspired me to download the demo and very well may cause me to switch FTP clients. Transmit looks really good… and I know there are people standing behind it that will make it worth my $30.
