Two Cents and a Thousand Words

I adore Wired magazine

I’ll admit it: I was planning to let my subscription of Wired run out.

This month’s Wired cover story features Sarah Silverman helping readers understand why so many parts of the world suck. I’m always impressed by their stories; they’re topical, fun, and really comprehensive. This month’s issue also includes the paper version of the iPhone story, so I thought I’d flip through and see which pictures they decided to use and how they decided to lay the story out. (I’m a bit of a page layout geek, too.)

Not surprisingly, I was interrupted on my way to the story by a stupid pack of magazine subscription cards stuffed annoyingly into the middle of a story. On the facing page I noticed Sarah out of the corner of my eye. I looked down, and she was surrounded on a couch by a plethora of the very same Wired subscription cards I now held in my hands. I cracked a smile, and I couldn’t help but shake my head and whisper to myself, “There’s no way.” I read the segment of the “Why things suck” story on the page underneath the cards:

“You know all the subscription cards cluttering up this issue of Wired? Well, um… sorry … The worst part about ‘em? They cover up some really good stories.”

I think my jaw dropped at that point. I’m not an expert on magazine design, but they either had to choose that page for the placement of the cards or lay out the issue so that the story would appear at that spot. They addressed an annoyance about the medium and had some fun with it.

I wanted to cancel Wired because each issue takes me about two hours to read and I have a pile of about twenty unread magazines collecting in my bedroom. I literally enjoy the magazine too much. Needless to say, the pile will continue to grow thanks in large part to that little stunt they pulled this month.

How’s that for marketing?